//切替対象要素ID名
var fh_target_name = "tmp_flashcontent";
//HTML版ソース格納
var ver_html = document.getElementById(fh_target_name).innerHTML;

var so = new SWFObject("shared/flash/top/swf/top.swf", "top", "100%", "118", "8", "#FFFFFF");
so.addVariable("banner_xml", "shared/flash/top/xml/banner.xml");
so.write(fh_target_name);