//切替対象要素ID名
var fh_target_name = "tmp_flashcontent";
//HTML版ソース格納
var ver_html = document.getElementById(fh_target_name).innerHTML;

var so = new SWFObject("/shared/flash/kids/swf/kids.swf", "top", "800", "455", "8", "#FFFFFF");
so.write(fh_target_name);